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In This Issue
Get a headstart on holiday packaging for 2019
Augmented reality wine labels
Why you need to know about Smart Labels now
GAIN AN EDGE ON 2019 PACKAGING
 
Holiday Packaging Ideas For Your Food Brand
It is never too early to be thinking about holiday marketing campaigns, especially if you are considering a promotion across all marketing channels. It can easily take SIX months or more from concept to execution to launch a successful campaign.

There are numerous aspects to consider - package structural and graphic design, photography, printing, video creation. manufacturing and distribution. These all take time and need to be aligned to ensure a successful promotion that is completed on time.

TAKEAWAY: This is a terrific time of year to be gathering new packaging ideas for your brand in 2019.  Begin your research now and have a head start for next year.

 
AR WINE LABELS
These Wine Labels Tell Stories
 
 
Augmented reality takes the consumer on an interactive journey through a combination of storytelling, entertainment and brand interaction. It offers the brand owner an opportunity to share and connect with their market and gather information on their consumers.

The 19 Crimes labels tell stories of convicts exiled to Australia some 200 years ago.
OPPORTUNITY: The Living Wine Labels featured in 19 Crimes have helped the brand grow over 15% year over year.   How can you make this work for your brand?
 
SMART LABELS
Smart Labels Put Consumers in Control
Labels that light up when expired, labels that provide allergy information,  labels that allow you to track your package through the entire supply chain, these are just a few examples of how smart labeling is rising in popularity and therefore something you should be considering when designing new packaging.

Today's shoppers want instant access to information they deem important before purchasing a product.
Smart Labels Are Part of The Supply Chain
 
FACT: According to research done by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute, 80% of food and beverage, pet care and personal care products will have a smart label in the next five years.

FEATURED SUPPLIER
Taipak Flexible Packaging
Taipak Flexible Packaging is a manufacturer of flexible packaging in multi-layer laminated roll stock and preformed pouches. We can print up to 8 colours with the high resolution and sharp illustrations of rotogravure printing.

GUIDE
Packaging is complex. We know how easy it is to miss a detail and how costly that can be. That’s why we’ve put together these 10 steps.

It is full of those small details that are sometimes forgotten. Next time you are launching a new product or redesigning your packaging, take a moment to review our 10 steps and make sure you’ve covered everything. Trust us, you’ll be happy you did.


FREE SEARCH
 
 
 
 
Sansa Holdings Inc. , 1522 Haultain St, Victoria, BC V8R 2K2, Canada
 
 


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